Similar Search Results

Creating experiences in the experience economy

Sundbo, Jon (contributor); Darmer, Per (contributor) - 2008

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based...

Persistent link: https://www.econbiz.de/10011851943

Recent developments in the economics of advertising : an Edward Elgar Research Review

Anderson, Simon P. (contributor) - 2016

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …

Persistent link: https://www.econbiz.de/10012419845

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Persistent link: https://www.econbiz.de/10012416732

Happiness, economics and politics : towards a multi-disciplinary approach

Dutt, Amitava Krishna (contributor); … - 2009

This timely and important book presents a unique study of happiness from both economic and political perspectives. It offers an overview of contemporary research on the emergent field of happiness studies and contains contributions by some of the leading figures in the field

Persistent link: https://www.econbiz.de/10011850758

Effectuation : elements of entrepreneurial expertise

Sarasvathy, Saras D. - 2008

To effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In Effectuation, Saras Sarasvathy explores the theory and techniques of non-predictive control for...

Persistent link: https://www.econbiz.de/10011850820

Inspiring economics : human motivation in political economy

Frey, Bruno S. - 2001

Bruno S. Frey illustrates what he perceives to be the inspirational quality of economics and how this differs from the type of economics studied in many academic institutions. He introduces insights into economics from a psychological perspective, dealing with issues such as transformation of...

Persistent link: https://www.econbiz.de/10011850938

The Elgar companion to consumer research and economic psychology

Earl, Peter E. (contributor); Kemp, Simon (contributor) - 1999

This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion...

Persistent link: https://www.econbiz.de/10011851128

Decisions, preferences, and heuristics : an introduction to economic psychology and behavioral economics

Mir Artigues, Pere - 2023

"This enlightening book comprehensively maps the current state of economic psychology and behavioural economics. Exploring key concepts, topics and models in the field, it is also a launching pad for future research, providing useful insights on how to make good personal and professional...

Persistent link: https://www.econbiz.de/10014372512

The trust process in organizations : empirical studies of the determinants and the process of trust development

Nooteboom, B. (contributor); Six, Frédérique (contributor) - 2003

1. Introduction -- 2. The trust process -- 3. Governance seen from a framing point of view : the employment relationship and relational signalling -- 4. Trust and power as means of coordinating the internal relations of the organization : a conceptual framework -- 5. Calculativeness, trust and...

Persistent link: https://www.econbiz.de/10012419976

Research companion to emotion in organizations

Cooper, Cary L. (contributor); … - 2008

, and the organization as a whole. Chapters tackle structure and measurement of emotion, antecedents and consequences of … regulation of emotion and the propagation of mood and emotion in groups are also dealt with. The Companion explores contemporary …pt. 1. Emotion and affect as a within-person phenomena -- pt. 2. Emotion as an individual difference variable -- pt. 3 …

Persistent link: https://www.econbiz.de/10011850949