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Social marketing and advertising in the age of social media
Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020
media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …
Persistent link: https://www.econbiz.de/10012416732
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Recent developments in the economics of advertising : an Edward Elgar Research Review
Anderson, Simon P. (contributor) - 2016
Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …
Persistent link: https://www.econbiz.de/10012419845
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Blockchain + antitrust : the decentralization formula
Schrepel, Thibault - 2021
Contents: Preface -- Introduction: The decentralization -- Part 1 a common ambition -- 1. Blockchain: From ideology to implementation -- 2. Blockchain's toolbox -- 3. Blockchain and darwin -- 4. Decentralization? -- 5. Comes antitrust: The paradox -- Part 2 best frenemies? -- 6. The theory of...
Persistent link: https://www.econbiz.de/10012704219
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A modern guide to sports economics
Koning, Ruud Hans (ed.); Kesenne, Stefan (ed.) - 2021
"This timely Modern Guide offers critical insights into developments in both professional and recreational sports through the lens of the economic forces that determine them. It explores the benefits of the relationship between sports and economics, highlighting ways that economic research can...
Persistent link: https://www.econbiz.de/10012665634
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Marketing countries, places, and place-associated brands : identity and image
Papadopoulos, Nicolas G. (ed.); Cleveland, Mark (ed.) - 2021
. Stoica -- 7. Peoplescapes and placemaking in a multicultural world: Residents' identity, attachment, and belonging / Andrea … cosmopolitanism and beyond / Mark Cleveland, Nicolas Papadopoulos, and Boris Bartikowski -- 12. Country of origin cues in advertising … of advertising in place branding / Rick T. Wilson -- 15. Place branding as an instrument in strategic spatial planning …
Persistent link: https://www.econbiz.de/10012665636
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A research agenda for workplace stress and wellbeing
Kelloway, E. Kevin (ed.); Cooper, Cary (ed.) - 2021
Contents: Part I: Setting the scene -- 1. Introduction to a research agenda for workplace stress and wellbeing / E. Kevin Kelloway and Cary L. Cooper -- 2. Workplace stress and wellbeing: Pathways for future research advances / James Campbell Quick -- 3. The cost of stress to uk employers and...
Persistent link: https://www.econbiz.de/10012665638
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The contest for value in global value chains : correcting for distorted distribution in the global apparel industry
Nachum, Lilach; Uramoto, Yoshiteru - 2021
global world"-- …
Persistent link: https://www.econbiz.de/10012665642
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Handbook of research on creativity and innovation
Zhou, Jing (ed.); Rouse, Elizabeth (ed.) - 2021
Contents: Introduction: Shared foundations and diverse inquiries for advancing creativity and innovation research / Jing Zhou and Elizabeth D. Rouse -- Part I: Foundations of creativity and innovation research -- 1. Conducting rigorous research on individual creativity / Christina E. Shalley and...
Persistent link: https://www.econbiz.de/10012665646
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Human capital policy : reducing inequality, boosting mobility and productivity
Neumark, David (ed.); Kim, Yong-seong (ed.);  … - 2021
"This timely book evaluates international human capital policies, offering a comparative perspective on global efforts to generate new ideas and novel ways of thinking about human capital. Examining educational reforms, quality of education and links between education and socio-economic...
Persistent link: https://www.econbiz.de/10012487422
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Networks, SMEs, and the university : the process of collaboration and open innovation
Johnston, Andrew; Huggins, Robert - 2021
"Exploring the process of university collaboration from the perspective of small- and medium-sized enterprises (SMEs), this book offers an in-depth examination of the collaboration process, dispelling the myth of the disengagement of these firms. Andrew Johnston and Robert Huggins present a...
Persistent link: https://www.econbiz.de/10012487424