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Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field. Nationally and internationally recognized contributors cover...
Persistent link: https://www.econbiz.de/10011850664
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed...
Persistent link: https://www.econbiz.de/10011851553
This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by...
Persistent link: https://www.econbiz.de/10011852217
"Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action. Drawing on past and present scholarship at the intersection between marketing and feminism, Pauline...
Persistent link: https://www.econbiz.de/10013400349
"This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 chapters is structured to provide perspectives of...
Persistent link: https://www.econbiz.de/10013400357
1. Introduction -- 2. Internal influences on women entrepreneurs -- 3. External influences on women entrepreneurs -- 4 …. Coaching as a technique for development -- 5. The potential of coaching for women entrepreneurs -- 6. Delivering the tailored e …-coaching (TEC) programme -- 7. The impact of the TEC programme on women entrepreneurs -- 8. Entrepreneurial learning in coaching …
Persistent link: https://www.econbiz.de/10012419802
Contents: Preface -- Introduction -- Part I Indian women leaders -- Part I Introduction: The Indian context -- 1. Jeroo …: International coordinator and founder, world courts of women -- 4. Sharma Sujata, Ph.D.: Director, Tapan Rehabilitation Society … -- Part II Japanese women leaders -- Part II Introduction: The Japanese context -- 5. Hisa Anan: Independent Director, Megmilk …
Persistent link: https://www.econbiz.de/10012419948
, discrimination, and choice in rationalizing women's exclusion from fully participating in the process of knowledge production, as … well as examining institutional impediments. Contextualizing arguments against women's inclusion and including contemporary … universal difficulties that women encounter as they seek to participate fully in the process of knowledge production …
Persistent link: https://www.econbiz.de/10011850622
Enterprising new firms drive economic growth, and women around the world are important contributors to that growth. As … themselves, their families, communities, and countries. This volume explores the role women entrepreneurs play in this economic …pt. 1. Country reports on women's entrepreneurship -- pt. 2. Research topics on the growth of women-owned businesses …
Persistent link: https://www.econbiz.de/10011850661
This important new book addresses the growing international interest in women on corporate boards of directors …
Persistent link: https://www.econbiz.de/10011850741