pt. 1. Culture, obesity and institutions -- pt. 2. Obesity and the individual -- pt. 3. Obesity and business -- pt. 4. Obesity and government -- pt. 5. Lessons from the past -- pt. 6. Policy conclusions.

The aim of The Elgar Companion to Health Economics is to take an audience of advanced undergraduates, postgraduates and researchers to the frontier of research in health economics, by providing them with short and easily readable introductions to key topics. The volume brings together 50...

"Featuring real world examples of how risk information affects public choices, The Economics of Environmental Risk expertly demonstrates that policy makers need to consider how people learn about those risks. Offering insights into examples such as hazardous waste, radon, smoking, hurricanes and...

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Contents: Preface -- Introduction: The decentralization -- Part 1 a common ambition -- 1. Blockchain: From ideology to implementation -- 2. Blockchain's toolbox -- 3. Blockchain and darwin -- 4. Decentralization? -- 5. Comes antitrust: The paradox -- Part 2 best frenemies? -- 6. The theory of...

Contents: 1. Financialization and the corporation in the twenty-first century -- 2. Capitalist development -- 3. Widening of the market and the transition from scarcity to abundance -- 4. Role of the corporation -- 5. Failure of federal policy to achieve social control -- 6. Corporations and...

Introduction: what is the current state of knowledge transfer at research institutions in Europe, what are the main challenges and why does it matter? / Sven H. De Cleyn and Gunter Festel -- Part I shaping the ecosystem -- 1. I3P as university business incubator - a dual mission in technology...