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Social marketing and advertising in the age of social media
Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020
media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …
Persistent link: https://www.econbiz.de/10012416732
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Recent developments in the economics of advertising : an Edward Elgar Research Review
Anderson, Simon P. (contributor) - 2016
Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …
Persistent link: https://www.econbiz.de/10012419845
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Blockchain + antitrust : the decentralization formula
Schrepel, Thibault - 2021
Contents: Preface -- Introduction: The decentralization -- Part 1 a common ambition -- 1. Blockchain: From ideology to implementation -- 2. Blockchain's toolbox -- 3. Blockchain and darwin -- 4. Decentralization? -- 5. Comes antitrust: The paradox -- Part 2 best frenemies? -- 6. The theory of...
Persistent link: https://www.econbiz.de/10012704219
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Evolution of the corporation in the United States : from social control to financialization
Atkinson, Glen; Hake, Eric R.; Paschall, Stephen P. - 2021
Contents: 1. Financialization and the corporation in the twenty-first century -- 2. Capitalist development -- 3. Widening of the market and the transition from scarcity to abundance -- 4. Role of the corporation -- 5. Failure of federal policy to achieve social control -- 6. Corporations and...
Persistent link: https://www.econbiz.de/10012487423
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Academic spin-offs and technology transfer in Europe : best practices and breakthrough models
De Cleyn, Sven H. (contributor); Festel, Gunter (contributor) - 2016
Introduction: what is the current state of knowledge transfer at research institutions in Europe, what are the main challenges and why does it matter? / Sven H. De Cleyn and Gunter Festel -- Part I shaping the ecosystem -- 1. I3P as university business incubator - a dual mission in technology...
Persistent link: https://www.econbiz.de/10012419818
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The Elgar companion to Ronald H. Coase
Ménard, Claude, 1944- (contributor);  … - 2016
Ronald H. Coase, one of the most innovative and provocative economists of the twentieth century, has had a lasting influence in economics, law and economics, organization theory, management and political science. In this comprehensive Companion, 31 leading economists, social scientists and legal...
Persistent link: https://www.econbiz.de/10012419854
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Law and economics from an evolutionary perspective
Atkinson, Glen W. - 2016
1. Evolutionary method in law and economics -- 2. Causes and consequences of the widening of the market: a case of cumulative economic evolution -- 3. The corporate form and the state -- 4. Interstate commerce and state regulation of business -- 5. Interstate commerce and federal regulation of...
Persistent link: https://www.econbiz.de/10012419870
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Elgar introduction to organizational discourse analysis
Berti, Marco - 2017
Contents: Introduction: the aim and structure of the book -- 1. Language and organization -- 2. The discourse of 'organizational discourse -- 3. The power of metaphors -- 4. Discourse as a map -- 5. Discourse as organizing -- 6. Discource as mask: silence, emptiness and ambiguity in discourse --...
Persistent link: https://www.econbiz.de/10012419917
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The learning region : foundations, state of the art, future
Rutten, Roel (contributor); Boekema, Frans (contributor) - 2007
USA and South Africa draw upon various disciplines to explain how regional actors perform regional learning …
Persistent link: https://www.econbiz.de/10012419966
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Obesity, business, and public policy
Ács, Zoltán J. (contributor); Lyles, Alan (contributor);  … - 2007
pt. 1. Culture, obesity and institutions -- pt. 2. Obesity and the individual -- pt. 3. Obesity and business -- pt. 4. Obesity and government -- pt. 5. Lessons from the past -- pt. 6. Policy conclusions.
Persistent link: https://www.econbiz.de/10012419969