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Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing...
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The 'Chicago Price Theory' approach to economics has been credited with shedding light on many fundamental questions … will be of immense value to students, researchers, scholars and practitioners interested in 'Chicago Price Theory' …. Stigler (1949), 'A Theory of Delivered Price Systems', American Economic Review, XXXIX (6), December, 1143-59 -- George J …
Persistent link: https://www.econbiz.de/10011852306
1. Anchoring and yea-saying with private goods : an experiment / Ian Bateman ... [et al.] -- 2. Market price … outcomes / Glenn W. Harrison -- 4. The use of a real-money experiment in a stated-preference survey / John Horowitz -- 5 …
Persistent link: https://www.econbiz.de/10011851536
This innovative book is a compilation of state-of-the-art choice experiment studies undertaken in several European … reduction and food labeling. The book highlights how the choice experiment method can be employed to inform efficient and …Applications of the choice experiment method in Europe : a review / Ekin Birol, Phoebe Koundouri and Yiannis Kountouris …
Persistent link: https://www.econbiz.de/10011851961
Experiment', Experimental Economics, 9 (2), June, 79-101 -- Daniel Houser and John Wooders (2006), 'Reputation in Auctions …: Theory, and Evidence from eBay', Journal of Economics and Management Strategy, 15 (2), Summer, 353-69 -- Gary E. Bolton … Experiment on MovieLens', American Economic Review, 100 (4), September, 1358-98 -- Judith A. Chevalier and Dina Mayzlin (2006 …
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experimental economics, the methodology of economics, political theory, and political economy …
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demonstrates the considerable influence that his work on economic theory has had on his contemporaries, and the profession as a … / Mark Roberts -- Endogenous growth theory : a partial critique / Philip Arestis and Malcolm Sawyer -- The nature of economic … growth and the neoclassical approach. : more questions than answers? / John McCombie -- On the core of macroeconomic theory …
Persistent link: https://www.econbiz.de/10011850558
The definition and measurement of productivity in services raises important conceptual, methodological and strategic problems. This book aims to provide a critical review of the main debates on productivity in the domain of services. The first part examines the theoretical consequences of...
Persistent link: https://www.econbiz.de/10011850594
explores the fundamental theoretical basis of highway finance, in particular the use of tolls, and supports that theory with …
Persistent link: https://www.econbiz.de/10011850597