Narrow search
Showing 1 - 10 of 86
Cover Image
Global outsourcing strategies : the internationalisation of the electronics industry
Cassia, Lucio - 2010
Globalisation and outsourcing-based strategies have reshaped the global economy. This timely book provides a strategic analysis of both the development and macro trends of the electronics industry within the wider context of global technology outsourcing
Persistent link: https://www.econbiz.de/10011851484
Cover Image
Technology transfer and international production : the development of the electronic industry in Korea
Cyhn, Jin W. - 2002
Korea has been at the centre of intense debate concerning the role of government in economic development. Taking an in-depth approach, this book analyses the path of Korea's industrial technology development. In contrast to many previous studies on Korea, the author argues that the role of...
Persistent link: https://www.econbiz.de/10014474095
Cover Image
The internationalisation of mobile telecommunications : strategic challenges in a global market
Curwen, Peter J. - 2008
Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence...
Persistent link: https://www.econbiz.de/10011850787
Cover Image
Mobile telecommunications networks : restructuring as a response to a challenging environment
Curwen, Peter - 2014
During the past decade, no industry has grown faster than that of mobile communications, yet coverage of its operations remains scarce. This state-of-the-art book examines the evolving structure and strategic behaviour of the thirty largest operators in the mobile communications industry. The...
Persistent link: https://www.econbiz.de/10011850821
Cover Image
The Internet and mobile telecommunications system of innovation : developments in equipment, access, and content
Edquist, Charles (ed.) - 2003
This book examines the 'new' areas of telecommunications technology, focusing particularly on fixed data communications (including the internet) and mobile telecommunications (including the mobile internet). A sectoral systems of innovation approach is used as a conceptual framework for the...
Persistent link: https://www.econbiz.de/10014473765
Cover Image
Handbook of service marketing research
Rust, Roland T. (contributor) - 2014
'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...
Persistent link: https://www.econbiz.de/10011850696
Cover Image
Collaborating with customers to innovate : conceiving and marketing products in the networking age
Prandelli, Emanuela - 2008
The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...
Persistent link: https://www.econbiz.de/10011851842
Cover Image
A research agenda for brand management in a new era of consumerism
King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...
Persistent link: https://www.econbiz.de/10014372517
Cover Image
China's new industrialization strategy : was Chairman Mao really necessary?
Kueh, Y. Y. - 2008
-door policy. Deng basically shared Mao's aspirations and approach in pursuit of China's industrialization, and this had in fact …' strategy, only to fail miserably. Taken together, the book tells a new story about the economics of China's transition. This is …pt. I. Economics of Maoism revisited -- pt. 2. Deng Xiaoping in Mao's mantle -- pt. 3. Agriculture in China …
Persistent link: https://www.econbiz.de/10011850605
Cover Image
China's economy in the post-WTO environment : stock markets, FDI and challenges of sustainability
Xu, Lilai (contributor) - 2011
integration of China into the global economy. The main focus of the book is on the role and nature of China's financial system and …
Persistent link: https://www.econbiz.de/10011850612