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This unique book - informed by ten years' research - focuses on intellectual property and charts the global transition towards intellectual capitalism with technology-based corporations as prime movers. The book gives a comprehensive overview of the history and fundamentals of intellectual...
Persistent link: https://www.econbiz.de/10014473743
-monopoly law in China. It addresses the relevance of competition policy for China from a broad theoretical and practical … perspective, bringing together lawyers and economists from China, Europe and the US to provide an integrated law and economics …
Persistent link: https://www.econbiz.de/10011850848
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform...
Persistent link: https://www.econbiz.de/10012420003
-of-the-art reviews of Asian business in an expansive range of areas including: business organizations, strategic management, marketing …pt. I. Business strategy and organization -- pt. II. Business and marketing -- pt. III. Business-state relations -- pt …
Persistent link: https://www.econbiz.de/10011851972
meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on … an extensive list of examples to actively explain concepts - Centrally focuses on two key types of marketing within this … diverse field: marketing of sports and marketing via sports - Utilises strong visual and process models such as in managing …
Persistent link: https://www.econbiz.de/10014322910
of Professional Sports in the Redevelopment of New Orleans, International Journal of Sport Management and Marketing, 2 (5 … European Level: The Euro 2004, International Journal of Sport Management and Marketing, 1 (4), 400-410. -- Barros C.P. and S …
Persistent link: https://www.econbiz.de/10012420118
bidding process, planning, management, sponsorship issues, and marketing. Multidisciplinary in nature, this Research Handbook …
Persistent link: https://www.econbiz.de/10014466847
The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global …
Persistent link: https://www.econbiz.de/10011851664
distinguishes the competitor-focused strategies of the West from China's economy-centred approach to delineate how China has …
Persistent link: https://www.econbiz.de/10014635741
"Placing himself at the crossroads of economics, law, and sociology, Christian Bessy investigates the contemporary transformation of intellectual property rights (IPR). He demonstrates how entities previously considered inappropriate have now become the object of property rights by means of a...
Persistent link: https://www.econbiz.de/10014512163