Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field. Nationally and internationally recognized contributors cover...

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed...

This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by...

"Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action. Drawing on past and present scholarship at the intersection between marketing and feminism, Pauline...

"This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 chapters is structured to provide perspectives of...

Contents: Preface -- Foreword I: Professor Geoffrey Harcourt -- Foreword II: Professor Sheila Dow -- Introduction The Biographies of the Interviewees -- Part 1: Round one (R1) interviews (2018) i. Professor Victoria Chick ii. Professor Tim Congdon CBE iii Professor Paul Davidson iv. Professor...

"This volume contains thirty-seven contributions from the most significant early developers of monetary economics. Starting with Aristotle, the collection tracks the development of the modern theory of money through the ages by thinkers like Thomas Aquinas, Martin de Azpilcueta, John Locke,...

Contents: Preface -- 1. Puzzles and Myths: A General Overview -- 2. Puzzles in International Finance -- 3. Puzzles in International Economics and Macroeconomics -- 4. Puzzles in Finance -- 5. The Myths of Econometrics -- 6. The Myths of Laissez Faire -- 7. The Myths of Financial Economics -- 8....

Ronald H. Coase, one of the most innovative and provocative economists of the twentieth century, has had a lasting influence in economics, law and economics, organization theory, management and political science. In this comprehensive Companion, 31 leading economists, social scientists and legal...

Introduction -- 1. Antiquity / Bertram Schefold -- 2. Economic Thought in Scholasticism / Irina Chaplygina and André Lapidus -- 3. Cameralism / Keith Tribe -- 4. Mercantilism and the Science of Trade / Thierry Demals -- 5. French Enlightenment / Thierry Demals and Gilbert Faccarello -- 6....