Showing 1 - 5 of 5
This book systematically addresses the issue of interdependence between road projects in a network, when prioritising and scheduling road expansion and maintenance. The book presents substantial applications for both rural and urban projects and to the optimization of maintenance. The authors...
Persistent link: https://www.econbiz.de/10014474012
Combining case studies with accessible but rigorous production models and historical background, this provocative book challenges accepted views on Japanese production methods in the world car industry. The book argues that the 'lean and flexible' production model popularly associated with...
Persistent link: https://www.econbiz.de/10011851708
elements together, the author presents a seminal model combining preferences and heuristics to explain choices in the …
Persistent link: https://www.econbiz.de/10014372512
role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses … over a decade of research, arguing that heuristics remain an important behavioural indicator despite complex data …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …
Persistent link: https://www.econbiz.de/10014466849
"Honoring the life and work of Herbert Simon, this illuminating Companion provides an in-depth survey of one of the most prolific social scientists of our age. Mirroring the breadth of Simon's studies, chapters analyze his contributions to artificial intelligence, economics, entrepreneurship,...
Persistent link: https://www.econbiz.de/10014544819