Showing 1 - 5 of 5
'The digital economy has spurred a burgeoning literature in economics, marketing and strategy. Recent innovations led to the design of new markets with unparalleled data availability and targeted customization. This collection offers an outstanding reference for scholars and data-driven...
Persistent link: https://www.econbiz.de/10011852169
Recommended readings (Machine generated): George V. Thompson (1954), 'Intercompany, Technical Standardization in the …), 'Standardization, Compatibility and Innovation,' Rand Journal of Economics, 16 (1), Spring, 70-83 -- Paul A. David and Shane Greenstein … Standardization', Journal of Economic Perspectives, 8 (2), Spring, 117-31 -- Mark A. Lemley (2002), 'Intellectual Property Rights and …
Persistent link: https://www.econbiz.de/10012419851
CE Marking, the European system of mandatory product safety standards, has created major obstacles for US exporters to the European Union (EU). CE Marking, Product Standards and World Trade is one of the first books to analyze the nature and dynamics of this major non-tariff trade barrier. David...
Persistent link: https://www.econbiz.de/10014473793
economic impacts of standardization both in the manufacturing and the service sector. The author begins by providing a detailed … standardization process, the author focuses in particular on the role of the firm, which acts as the main impetus for the development … and implementation of new standards. He also examines the fundamental link between technical change and standardization …
Persistent link: https://www.econbiz.de/10014474038
This original new book offers a comprehensive and engaging perspective on the theory of vertical differentiation. It enables the reader to grasp the key concepts and effects that product quality has both on firms' behaviour and market structure, and the ways in which this relationship has...
Persistent link: https://www.econbiz.de/10014474062