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Strategic challenges for the base of the pyramid

Vermeulen, Patrick A. M. - 2014

'What I like most about Strategic Challenges for the Base of the Pyramid is the authors' clear understanding of what we have already learned about the BoP domain and their subsequent focus on creating new knowledge. The chapters in this book provide important insights into several important...

Persistent link: https://www.econbiz.de/10011851963

Handbook of research on ethnic and intra-cultural marketing

Brodowsky, Glen H. (ed.); Schuster, Camille P. (ed.); … - 2022

"Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established...

Persistent link: https://www.econbiz.de/10013462772

The economics of health behaviours

Kenkel, Donald Scott (contributor); … - 2008

This three-volume set brings together the most important and interesting papers on the economics of health behaviours such as smoking, drinking, drug use, and risky sex. Volume I explores the theoretical foundations; it also includes empirical papers on the household production of health and the...

Persistent link: https://www.econbiz.de/10011852231

The economics of health care in Asia-Pacific countries

Hu, Teh-wei (ed.); Hsieh, Chee-Ruey (ed.) - 2002

In order to control ever-increasing health care expenditure, Western and Asian countries are seeking to develop more efficient health care models. Studies on health care that focus specifically on Asian countries are rare, rendering this a unique and welcome addition to the literature. This book...

Persistent link: https://www.econbiz.de/10014474098

A modern guide to sports economics

Koning, Ruud Hans (ed.); Kesenne, Stefan (ed.) - 2021

economics, highlighting ways that economic research can help to understand sports better and the ways that sport provides …"This timely Modern Guide offers critical insights into developments in both professional and recreational sports … through the lens of the economic forces that determine them. It explores the benefits of the relationship between sports and …

Persistent link: https://www.econbiz.de/10012665634

Economics uncut : a complete guide to life, death and misadventure

Bowmaker, Simon W. (contributor) - 2005

This highly innovative and intriguing book applies principles of microeconomics to unusual settings to inspire students, teachers and scholars alike in the 'dismal science'. Leading experts show how economics reaches into the strangest of places and throws light onto the occasionally dark side...

Persistent link: https://www.econbiz.de/10011851289

The economics of sport, health and happiness : the promotion of well-being through sporting activities

Humphreys, Brad R. (contributor); … - 2011

important, yet under-researched, issue in the field of sports economics. It places great emphasis on the notion that sport is a … services? : evidence from Canadian panel data / Nazmi Sari -- 5. Leisure sports participation in Switzerland / Michael Lechner … impact / Michael C. Davis and Christian M. End -- 8. Sports participation and happiness : evidence from US micro data …

Persistent link: https://www.econbiz.de/10011851324

Transatlantic sport : the comparative economics of North American and European sports

Barros, Carlos Pestana (contributor); … - 2002

the impact of sport and sports events on local communities and the wider economy providing a useful contrast of methods …This book offers a comparative perspective on the economics of sport and highlights both the similarities and … differences in the North American and European models of sport. It tackles policy issues, such as the organising, financing and …

Persistent link: https://www.econbiz.de/10011852037

The economics of gambling and national lotteries

Vaughan Williams, Leighton - 2012

In recent years there has been a substantial global increase in interest in the study of gambling. To some extent this has mirrored seismic changes in the way that betting and gaming markets worldwide are taxed and regulated. This has heightened interest in a wide range of issues related to this...

Persistent link: https://www.econbiz.de/10011852213

Concise introduction to sports marketing

Cornwell, T. Bettina; Jahn, Steffen - 2023

meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on … a variety of key subjects such as sport participation, fan experience and shared brand equity. Key Features: - Utilises … diverse field: marketing of sports and marketing via sports - Utilises strong visual and process models such as in managing …

Persistent link: https://www.econbiz.de/10014322910