In this volume, Dean Shepherd focuses on the varying topics of entrepreneurship unified through conjoint analysis. Although the topic of entrepreneurial decision making is broad, in doing so, he reveals the mechanisms that come into play during the entrepreneurial decision-making process....

Strategic choices made by entrepreneurs have major consequences for SME performance. This book explores the factors that influence entrepreneurial strategic decisions using a cognitive theoretical framework

'This very interesting book with peer-reviewed chapters written by leading researchers in the field discusses recent research in the areas of market structure, sustainability and decision-making. It includes several contemporary topics, such as changes in port competition, adaptation of...

"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers' decision making within...

This path-breaking book provides balanced and comprehensive coverage of current research and practice on the role of evaluation in supporting governance for sustainable development and learning. This accessible study draws lessons from how evaluation studies and evaluation systems advance the...