Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...

This book focuses on cities, their relationships with each other and the disparities between them. Analysing cities as the places where diversity is especially apparent, where cultural richness is experienced and where conflicts often erupt, it illustrates how cultures and cultural diversity...

pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.

' ... this book provides a diverse collection of studies focusing on the activities of indigenous peoples, some entrepreneurial in nature and others not. And, as such, policymakers, researchers and students with an interest in these peoples, particularly those in the field of developmental...

1. Science, technology and innovation for whom? / Bo Göransson -- 2. The socio-economic context and the millennium development goals / Claes Brundenius -- 3. Emerging innovation systems in developing countries: Bolivia, Vietnam, Tanzania and Mozambique / Claes Brundenius, Carlos Aguirre-Bastos,...

1. Competitiveness and national technology systems : an introduction -- 2. The relative competitive and technological performance of Sub-Saharan Africa -- 3. Kenya -- 4. Tanzania -- 5. Uganda -- 6. Ghana -- 7. Zimbabwe.

This major reference work provides a thorough and up-to-date survey and analysis of recent developments in the economics of telecommunications. The Handbook serves both as a source of reference and technical supplement for the field of telecommunications economics