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Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...
Persistent link: https://www.econbiz.de/10012294228
This book focuses on cities, their relationships with each other and the disparities between them. Analysing cities as the places where diversity is especially apparent, where cultural richness is experienced and where conflicts often erupt, it illustrates how cultures and cultural diversity...
Persistent link: https://www.econbiz.de/10011850845
pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.
Persistent link: https://www.econbiz.de/10011851093
' ... this book provides a diverse collection of studies focusing on the activities of indigenous peoples, some entrepreneurial in nature and others not. And, as such, policymakers, researchers and students with an interest in these peoples, particularly those in the field of developmental...
Persistent link: https://www.econbiz.de/10011851284
Culture and the Labour Market attempts to define the meaning of culture and the nature of its possible consequences on economic processes and outcomes. In particular, the book examines alternative theoretical and empirical approaches to the economic analysis of cultural effects in the labour...
Persistent link: https://www.econbiz.de/10011851317
Historically, alternative models of the employment relationship have developed across culturally diverse nation states. However, the trend towards globalization incorporates a powerful force towards an international uniformity of employment relations. Underlying the issues addressed in this book...
Persistent link: https://www.econbiz.de/10014473741
1. A reconsideration of environmental federalism / Wallace E. Oates -- 2. Global environmental governance, political lobbying and transboundary pollution / Surjinder Johal and Alistair Ulph -- 3. Endogenous transfrontier pollution / Michael Rauscher -- 4. Allocating greenhouse gas emissions...
Persistent link: https://www.econbiz.de/10012420072
During a distinguished career, Basil Moore has made numerous important contributions to macroeconomics and monetary economics, and is renowned as the progenitor of the "horizontalist" analysis of endogenous money. More recently, he has embraced complexity theory as part of an ongoing effort to...
Persistent link: https://www.econbiz.de/10011850869
This book focuses on current cutting-edge research concerning the increasing strategic importance of subsidiary networks to the multinational firm. It combines contributions from three major related areas of inquiry: the changing theoretical conception of networks and the structure of the...
Persistent link: https://www.econbiz.de/10011850892
The increasing scarcity of water resources (in terms of quantity and quality) is one of the most pervasive natural resource allocation issues facing development planners throughout the world. This problem is especially prevalent in less developed countries where the management of this valuable...
Persistent link: https://www.econbiz.de/10011850934