Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...

This book focuses on cities, their relationships with each other and the disparities between them. Analysing cities as the places where diversity is especially apparent, where cultural richness is experienced and where conflicts often erupt, it illustrates how cultures and cultural diversity...

Historically, alternative models of the employment relationship have developed across culturally diverse nation states. However, the trend towards globalization incorporates a powerful force towards an international uniformity of employment relations. Underlying the issues addressed in this book...

pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.

' ... this book provides a diverse collection of studies focusing on the activities of indigenous peoples, some entrepreneurial in nature and others not. And, as such, policymakers, researchers and students with an interest in these peoples, particularly those in the field of developmental...

Culture and the Labour Market attempts to define the meaning of culture and the nature of its possible consequences on economic processes and outcomes. In particular, the book examines alternative theoretical and empirical approaches to the economic analysis of cultural effects in the labour...

Globalization has been the subject of fierce academic and public debates over the past two decades, but the focus has tended to revolve around 'objective' aspects linked to economics and technology. This authoritative title, edited by a leading academic in the field, brings together important...

This two-volume set provides fundamental analyses of the relations between cultural variables and economic performance. It encompasses indispensable contributions by economists and other influential social scientists in this growing interdisciplinary area. The classic and more recent articles in...

Contents: Preface -- PART I A historic transformation: heterogeneity in CESEE in a changing global context -- 1 Looking back on 30 years of transition - and looking 30 years ahead / Robert Holzmann -- 2 1989: the year of the great ambivalence / Anton Pelinka -- 3 The price of unity: the...

This book presents an evidence-based assessment of the impact of EU enlargement on industrial relations and social standards in old and new EU Member States. It combines chapters which give an overview of the process of enlargement/integration and comparative socio-economic data at EU and...