Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H …. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster … -- Part II: Methodological challenges of cross-cultural marketing research -- 5 cross-cultural market and marketing research …

'The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their … fields from around the world. The book emphasizes the most topical issues in international marketing today - small and medium …. There has been a proliferation of research published in the area of export marketing in the last four decades. As research …

status and future direction of research in international marketing. The result of a sustained and lively dialogue among …pt. 1. Introduction -- pt. 2. Entry strategy -- pt. 3. Cross-cultural research issues -- pt. 4. Marketing strategy …

international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new … Marketing: Modern and Classic Papers is a major three-volume work, with the material being divided into twenty sections, each … marketing in the new globalized world …

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4 …. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing …New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing …

1. Introduction -- 2. Teaching and research in small business enterprise marketing : a critique and some alternatives … -- 12. Issues in cross-national comparisons applied to building theory on informal innovation in SMEs -- 13. Marketing …

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and … marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range … from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social …

definitions of important concepts within marketing, business, organizational communication and public relations followed by …, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for …