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Marketing automation and decision making : the role of heuristics and AI in marketing
Guercini, Simone - 2023
-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making …
Persistent link: https://www.econbiz.de/10014466849
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Handbook on business process management and digital transformation
Grefen, Paul W. P. J. (ed.); Vanderfeesten, Irene (ed.) - 2024
business process management and digital transformation meet. Presenting a multidisciplinary approach, it demonstrates the close … with a solid understanding of the state-of-the-art in these two domains. The Handbook on Business Process Management and … Digital Transformation is an essential resource for scholars and students of business management, industrial engineering …
Persistent link: https://www.econbiz.de/10015072963
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The international handbook on financial reform
Hall, Maximilian (contributor) - 2003
1. Financial reform in Australia -- 2. Price stabilization, the banking crisis and financial reform in Brazil -- 3. Financial reform in Canada : past, present and future -- 4. Financial system reform in China -- 5. Financial reform in Germany -- 6. Financial reform in Hong Kong -- 7. Financial...
Persistent link: https://www.econbiz.de/10012420082
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Handbook of innovation systems and developing countries : building domestic capabilities in a global setting
Lundvall, Bengt-Åke (contributor) - 2009
This Handbook is the first attempt to adapt the IS approach to developing countries from a theoretical and empirical viewpoint. The Handbook brings eminent scholars in economics, innovation and development studies together with promising young researchers to review the literature and push...
Persistent link: https://www.econbiz.de/10011850649
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The economics of demand-led growth : challenging the supply-side vision of the long run
Setterfield, Mark (contributor) - 2002
The Economics of Demand-Led Growth is a collection of specially written essays that develop and apply the theory of demand-led growth. Long-run growth is usually portrayed as a supply-determined process. The contributions to this volume, however, are rooted in the theory of demand-led growth. In...
Persistent link: https://www.econbiz.de/10011850663
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Handbook of university-wide entrepreneurship education
Gatewood, Elizabeth J. (contributor);  … - 2009
This Handbook explores the current state of university-wide entrepreneurship education programs and provides a comprehensive reference guide for the planning and implementation of an entrepreneurship curriculum beyond the business school environment. A variety of authors spanning five countries...
Persistent link: https://www.econbiz.de/10011850707
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Controlling global warming : perspectives from economics, game theory and public choice
Böhringer, Christoph (ed.); Vogt, Carsten (ed.);  … - 2002
In this exhaustive study, the authors break new ground by integrating cutting edge insights on global warming from three different perspectives: game theory, cost-effectiveness analysis and public choice. For each perspective the authors provide an overview of important results, discuss the...
Persistent link: https://www.econbiz.de/10011850790
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Contingent employment in Europe and the United States
Storrie, Donald W. (contributor);  … - 2003
Contingent Employment in Europe and the United States examines the developments in labour markets in advanced economies in the 21st century, as regards contingent employment. This is defined as employment relationships that can be terminated with minimal costs within a predetermined period of...
Persistent link: https://www.econbiz.de/10011850977
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Comparative environmental economic assessment
Willis, Kenneth George (contributor);  … - 2002
Over the last decade, economists have increasingly recognized the role of meta-analysis and value transfer in synthesizing knowledge and efficiently exploiting the existing pool of knowledge. Comparative Environmental Economic Assessment explores the potential significance of using these...
Persistent link: https://www.econbiz.de/10011850986
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Towards sustainable development in industry? : reports from seven developing and transition economies
Hesp, Paul (contributor); Luken, Ralph Andrew (contributor) - 2003
Many developing and transition economies have not yet undertaken the policy integration measures needed to enhance the impact of industry on sustainable development. In this original and insightful book, national experts from Chile, China, the Czech Republic, Pakistan, Tunisia, Turkey and...
Persistent link: https://www.econbiz.de/10011850997