definitions of important concepts within marketing, business, organizational communication and public relations followed by … related management disciplines and fields such as communication, corporate identity and reputation, branding, public relations …, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for …

, evolutionary perspectives and the intricacies of management are the central themes in this study of entrepreneurs and SMEs in a … Hans Landström -- 10. Internationalization of new ventures : mediating role of entrepreneur and top management team …

entrepreneurship, from a variety of national perspectives and from a variety of disciplines. Globalization has begun to dismantle the …. Local markets are becoming integral parts of broader, global markets. As globalization proceeds apace, entrepreneurs and … in small and medium-sized firms. The last section examines emerging dimensions in management policy …

economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health …Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4 …. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing …New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing …