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Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...
Persistent link: https://www.econbiz.de/10012294228
This book focuses on cities, their relationships with each other and the disparities between them. Analysing cities as the places where diversity is especially apparent, where cultural richness is experienced and where conflicts often erupt, it illustrates how cultures and cultural diversity...
Persistent link: https://www.econbiz.de/10011850845
pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.
Persistent link: https://www.econbiz.de/10011851093
' ... this book provides a diverse collection of studies focusing on the activities of indigenous peoples, some entrepreneurial in nature and others not. And, as such, policymakers, researchers and students with an interest in these peoples, particularly those in the field of developmental...
Persistent link: https://www.econbiz.de/10011851284
), 'Reggae Rhythms in Dignity's Diaspora: Globalization, Indigenous Identity, and the Circulation of Cultural Struggle', Popular …
Persistent link: https://www.econbiz.de/10011852148
This two-volume set provides fundamental analyses of the relations between cultural variables and economic performance. It encompasses indispensable contributions by economists and other influential social scientists in this growing interdisciplinary area. The classic and more recent articles in...
Persistent link: https://www.econbiz.de/10011852180
pt. 1. Women and minorities in STEM : the big picture -- pt. 2. Experiences of women and minorities in STEM -- pt. 3. Building interest and commitment to STEM -- pt. 4. Enriching the educational experience -- pt. 5. Improving the professional experience.
Persistent link: https://www.econbiz.de/10012419990
1. Ethnic minorities in the European Union : an overview / Martin Kahanec, Anzelika Zaiceva and Klaus F. Zimmermann -- 2. An expert stakeholder's view on European integration challenges / Amelie F. Constant, Martin Kahanec and Klaus F. Zimmermann -- 3. The practice of minority integration in the...
Persistent link: https://www.econbiz.de/10011851140
Women entrepreneurs command an increasingly large presence at the international and national levels. A significant part of this impact is due to growing numbers of minority women becoming entrepreneurs. This volume provides some of the most comprehensive data to date on the topic of women...
Persistent link: https://www.econbiz.de/10011851641
, minority ethnicity and IPOs. In the quality of its contributions and in the reach of its coverage, this Handbook attains a very … effects of common ethnicity / Linda M. Dyer and Christopher A. Ross -- Ukrainian farmers in Canada / Tom Allen -- Business … to oblivion / Milford B. Green and Rod B. McNaughton -- Does ethnicity matter? a study of the strategic intent of …
Persistent link: https://www.econbiz.de/10011852140