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Sustainable automobility : understanding the car as a natural system

Nieuwenhuis, Paul - 2014

'A very powerful, well-researched and thoughtful argument in support of the ecological versus the economic way of thinking and acting. Paul Nieuwenhuis is no "Fachidiot" but sees clearly the bigger picture. His book takes you on a fascinating journey through the worlds of philosophy and ecology...

Persistent link: https://www.econbiz.de/10011850951

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Persistent link: https://www.econbiz.de/10012416732

Recent developments in the economics of advertising : an Edward Elgar Research Review

Anderson, Simon P. (contributor) - 2016

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …

Persistent link: https://www.econbiz.de/10012419845

Networks, SMEs, and the university : the process of collaboration and open innovation

Johnston, Andrew; Huggins, Robert - 2021

"Exploring the process of university collaboration from the perspective of small- and medium-sized enterprises (SMEs), this book offers an in-depth examination of the collaboration process, dispelling the myth of the disengagement of these firms. Andrew Johnston and Robert Huggins present a...

Persistent link: https://www.econbiz.de/10012487424

Coaching for women entrepreneurs

Hunt, Carianne M. - 2016

1. Introduction -- 2. Internal influences on women entrepreneurs -- 3. External influences on women entrepreneurs -- 4. Coaching as a technique for development -- 5. The potential of coaching for women entrepreneurs -- 6. Delivering the tailored e-coaching (TEC) programme -- 7. The impact of the...

Persistent link: https://www.econbiz.de/10012419802

The Elgar companion to Ronald H. Coase

Ménard, Claude, 1944- (contributor); … - 2016

Ronald H. Coase, one of the most innovative and provocative economists of the twentieth century, has had a lasting influence in economics, law and economics, organization theory, management and political science. In this comprehensive Companion, 31 leading economists, social scientists and legal...

Persistent link: https://www.econbiz.de/10012419854

Managing academics : a question of perspective

Winter, Richard Philip - 2017

Contents: Introduction -- Part I: Managing academics -- 1. Managing academics -- 2. Academic work and identity -- 3. A question of perspective -- Part II: Key perspectives -- 4. Managerialism -- 5. Professionalism -- 6. Quality of worklife -- 7. Prosocial identity -- Part III: Perspective taking...

Persistent link: https://www.econbiz.de/10012419916

Utility regulation in competitive markets : problems and progress

Robinson, Colin (contributor) - 2007

Introduction / Colin Robinson -- 1. Beyond regulation / Stephen Littlechild -- Comment / Colin Robinson -- 2. Ronald coase and the spectrum question / Thomas W. Hazlett -- Comment / Leonard Waverman -- 3. European energy liberalisation : progress and problems / Jorge Vasconcelos -- Comment /...

Persistent link: https://www.econbiz.de/10012420011

Keynes and his battles

Dostaler, Gilles - 2007

Introduction -- Ethics : the sources of Keynes's vision -- Knowledge : uncertainty, probabilities and the moral sciences -- politics : beyond liberalism and socialism -- War and peace : from the Boer War to Versailles -- Money : economic motor and social pathology -- Labour : the battle against...

Persistent link: https://www.econbiz.de/10012420028

Regional knowledge economies : markets, clusters and innovation

Cooke, Philip - 2007

Introduction : aims of the book -- The emergent knowledge economy : concepts and evidence -- Knowledge-based sectors : key drivers of innovation and models of knowledge exchange -- Local clusters and global networks -- Varieties of business system and innovation -- Introduction to key research...

Persistent link: https://www.econbiz.de/10012420045