Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...

pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.

This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion...

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the...

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing...

Introduction -- 1. Employee commitment: an introduction and roadmap / J.P. Meyer -- Part I Conceptualization of commitment -- 2. Commitment as a unidimensional construct / H.J. Klein and H. Park -- 3. Commitment as a multi-dimensional construct / N.J. Allen -- 4. Multiple foci of workplace...

The need for a new grammar of organizing -- The orientation of activities in time and space -- The challenges of coordination -- Influence - taking a political stand on organizing -- Identity construction : mixing cultural diversity and integration in organizing -- Agreements : acknowledging the...

1. Introduction -- 2. The trust process -- 3. Governance seen from a framing point of view : the employment relationship and relational signalling -- 4. Trust and power as means of coordinating the internal relations of the organization : a conceptual framework -- 5. Calculativeness, trust and...

pt. I. The micro-foundations of economic organization : extending behavioral assumptions on knowledge, interest, and rationality -- pt. II. The constitution of economic organization between interacting and contracting -- pt. III. The shaping of economic organization between design and evolution...

This book seeks to gain a better understanding of the paradoxical relationship between the alleged need of European labour markets to become more flexible and the way in which national policies pursue this aim without jeopardising existing high standards of income and employment security....