Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4 …. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing …New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing …

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings … together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …

Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying … within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary …

Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as …. The future of measurement in marketing is about to be set. This book aims to raise researchers' awareness of measurement … issues and to contribute to a transfer of knowledge from psychometrics into marketing research. Marketing researchers and …

sheds light upon the behaviour of economists and the sociology of the economics profession by enabling economists to express … for an uptake in heterodox economic approaches, these key thinkers consider why mainstream economics still reigns supreme …-provoking book for economics students focusing both on orthodox and heterodox viewpoints, as it offers important insights to the …