Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented

1. Introduction : a new adventure -- 2. Knowledge sharing : a historical perspective -- 3. The generative potential of appreciative processes -- 4. How to ASK -- 5. Private sector case studies -- 6. Government sector case studies -- 7. Public service case study -- 8. Summary, conclusion, and...

pt. 1. Theoretical developments in intercultural and inter-institutional knowledge management -- pt. 2. Knowledge management in the transition economies -- pt. 3. Knowledge management in Asia -- pt. 4. Knowledge management in Africa, the Middle East and Latin America -- pt. 5. Conclusion.

Introduction : aims of the book -- The emergent knowledge economy : concepts and evidence -- Knowledge-based sectors : key drivers of innovation and models of knowledge exchange -- Local clusters and global networks -- Varieties of business system and innovation -- Introduction to key research...

This comprehensive and innovative Handbook applies the tools of the economics of complexity to analyse the causes and effects of technological and structural change. It grafts the intuitions of the economics of complexity into the tradition of analysis based upon the Schumpeterian and...

The key message of this book is that heterogeneity should be seen as an intrinsic and indispensable element of knowledge systems. The authors address the concept of heterogeneity in a multi-disciplinary fashion, including perspectives from evolutionary economics and innovation system studies,...

This book focuses on current cutting-edge research concerning the increasing strategic importance of subsidiary networks to the multinational firm. It combines contributions from three major related areas of inquiry: the changing theoretical conception of networks and the structure of the...

The "knowledge economy" is a concept commonly deemed too ambiguous and elusive to hold any significance in current economic debate. This valuable book seeks to refute that myth. Presenting an important collection of views, from a number of leading scholars, this innovative volume visibly...

As an ever-increasing amount of innovation takes place within networks, companies are collaborating in developing and marketing new products, services and practices. This in turn requires knowledge to flow across company boundaries. This book demonstrates how companies encourage this knowledge...