Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes …. Nationally and internationally recognized contributors cover the most important, timely developments in marketing ethics as well … as trends and ideas for a future research agenda. Topics such as consumer ethics, morality in marketing and corporate …

pt. 1. Setting the scene : the framework for considering biotechnology's impacts -- pt. 2. A case study on terminators … : the impacts of biotechnologies on benefit distribution -- pt. 3. Biotechnology and biodiversity : the impacts of …

pt. 1. Firms, networks and business models -- pt. 2. The rise of biotechnology : new foundations for biopharmaceuticals …

This innovative book examines the development and evolution of biotechnology in industrialised and developing countries …pt. 1. Biotechnology and its development -- pt. 2. Biotechnology and biodiversity …

This book offers a novel insight into the economic dynamics of modern biotechnology, using examples from Europe to …

biotechnology …. National risks and quarantine standards -- pt. 5. Managing biotechnology -- pt. 6. Concluding summary …

, in-depth case studies of leading e-business and biotechnology companies illustrate and substantiate the successful techno …

Biotechnology and Competitive Advantage investigates the development of biotechnology in Europe and the United States …. It examines why Europe has fallen behind in applying biotechnology, when its scientific capabilities are largely … biotechnology in Europe and the US. Issues discussed include: * European policy for biotechnology, in individual countries and at …