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Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …
Persistent link: https://www.econbiz.de/10012419924
. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a … from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior … marketing curricula …
Persistent link: https://www.econbiz.de/10011851562
Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based...
Persistent link: https://www.econbiz.de/10011851943
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is … by established marketing scholars on a range of topics in the area …pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics …
Persistent link: https://www.econbiz.de/10011852098
Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying … within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary …
Persistent link: https://www.econbiz.de/10014635742
sheds light upon the behaviour of economists and the sociology of the economics profession by enabling economists to express … for an uptake in heterodox economic approaches, these key thinkers consider why mainstream economics still reigns supreme …-provoking book for economics students focusing both on orthodox and heterodox viewpoints, as it offers important insights to the …
Persistent link: https://www.econbiz.de/10012416714
International Economics and Macroeconomics -- 4. Puzzles in Finance -- 5. The Myths of Econometrics -- 6. The Myths of Laissez Faire … -- 7. The Myths of Financial Economics -- 8. The Myths of Macroeconomics -- 9. The Mother of all Myths: Do the Royals … Attract Tourists? -- 10. Epilogue: Puzzles and Myths in Economics and Finance -- References -- Index. …
Persistent link: https://www.econbiz.de/10012416718
: North-Holland. -- MARRIS, Robin L. (1954), The Position of Economics and Economists in the Government Machine: a Comparative … Evaluation of Economic Forecasts, Applied Economics, 5, 35-47. -- CLEMEN, Robert T. (1989), Combining Forecasts: A Review and … F. WALLIS (2009), A Simple Explanation of the Forecast Combination Puzzle, Oxford Bulletin of Economics and Statistics …
Persistent link: https://www.econbiz.de/10012419869
cognitive economics / Salvatore Di Rizzello and Anna Spada -- 3. Business cycles and growth / Michaël Assous, Muriel Dal Pont …. Corporatism / Sergio Noto -- 7. Development economics / Amitava Krishna Dutt -- 8. Econometrics / Marcel Boumans -- 9. Economic … Steiner -- 12. Economics and philosophy / Hartmut Kliemt -- 13. Evolutionary economics / Kurt Dopfer -- 14. Experimental …
Persistent link: https://www.econbiz.de/10012419879
Recommended readings (Machine generated): Veblen, T. (1898), "Why is Economics Not an Evolutionary Science?" Quarterly … Journal of Economics, -- Marshall, A. (1961[1890]), Principles of Economics, London: Macmillan -- Hodgson, G.M. (1993 …), Economics and Evolution: Bringing Life Back into Economics, Cambridge: Polity Press -- Bowler, P.J. (1989), Evolution - The …
Persistent link: https://www.econbiz.de/10012419891