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Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Persistent link: https://www.econbiz.de/10012416732

Recent developments in the economics of advertising : an Edward Elgar Research Review

Anderson, Simon P. (contributor) - 2016

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …

Persistent link: https://www.econbiz.de/10012419845

Entrepreneurial process and social networks : a dynamic perspective

Fayolle, Alain (contributor); Jack, Sarah (contributor); … - 2016

Introduction / Alain Fayolle, Sarah Jack, Wadid Lamine and Didier Chabaud -- Part I the evolution of networks across entrepreneurial stages -- 1. Entrepreneurial network composition and the venture creation process: an empirical investigation / Tammi Redd, Michael A. Abebe and Sibin Wu -- 2....

Persistent link: https://www.econbiz.de/10012419813

Workforce development networks in rural areas : building the high road

Green, Gary P. - 2007

1. Introduction -- 2. Rural labor markets, networks and workforce development -- 3. Employer training : individual investments in collective goods -- 4. Community colleges in rural America : new roles and challenges -- 5. Workforce development networks : the visible hand at work -- 6. Shoot the...

Persistent link: https://www.econbiz.de/10012420043

Applied evolutionary economics and economic geography

Frenken, Koen (contributor) - European Meeting on Applied Evolutionary Economics … - 2007

Applied Evolutionary Economics and Economic Geography aims to further advance empirical methodologies in evolutionary economics, with a special emphasis on geography and firm location. It does so by bringing together a select group of leading scholars including economists, geographers and...

Persistent link: https://www.econbiz.de/10012420052

Business relating business : managing organisational relations and networks

Wilkinson, Ian F. - 2008

Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, economics and international business with evolutionary biology...

Persistent link: https://www.econbiz.de/10011850589

Handbook on the knowledge economy : Volume two

Rooney, David (contributor); Hearn, Greg (contributor); … - 2012

Readers with interests in managing knowledge- and innovation-intensive businesses and those who are seeking new insights about how knowledge economies work will find this book an invaluable reference tool. Chapters deal with issues such as open innovation, wellbeing, and digital work that...

Persistent link: https://www.econbiz.de/10011850653

Handbook of research in international human resource management

Stahl, Günter K. (contributor); … - 2006

'Handbook of Research in International Human Resource Management represents a welcome contribution of IHRM literature and will be required readings for both novices and veteran researchers.' - Dana B. Minbaeva, British Journal of Industrial Relations ' ... a rich array of contributors including...

Persistent link: https://www.econbiz.de/10011850691

Social capital : reaching out, reaching in

Davis, James H. (contributor); Bartkus, Viva Ona (contributor) - 2009

This book showcases new innovative research in economics, politics, sociology, and management regarding the topic. Leading scholars from a variety of disciplines present ground-breaking new research exploring the still-undiscovered value of social capital. The book employs a self-consciously...

Persistent link: https://www.econbiz.de/10011850771

Social capital : an introduction to managing networks

Koput, Kenneth - 2010

This volume teaches how to understand and manage social capital to facilitate individual and organizational learning and goal attainment. Coverage includes both orchestrating relationships of others and navigating one's own social interactions. Written at an introductory level and accessible to...

Persistent link: https://www.econbiz.de/10011851133