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Clusters and globalisation : the development of urban and regional economies
Pitelis, Christos (contributor);  … - 2006
Clusters and Globalisation brings together scholars with different perspectives and theoretical groundings, and from different disciplines, to consider conceptual arguments and case study material. In doing so the volume identifies key characteristics and requirements of the forms of cluster...
Persistent link: https://www.econbiz.de/10011851518
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The dynamics of regional development : the Philippines in East Asia
Balisacan, A. M. (ed.); Hill, Hal (ed.) - Asian Development Bank Institute - 2007
extends to comparable experiences in East Asia, particularly China and Indonesia. The lessons of this book are relevant not …
Persistent link: https://www.econbiz.de/10014474070
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The market oriented university : transforming higher education
Davis, John - 2016
1. Towards a market oriented university -- 2. Competition and rankings -- 3. Delivering student satisfaction -- 4. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market-oriented university -- 7. Understanding the market -- 8. Developing...
Persistent link: https://www.econbiz.de/10012419805
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Research handbook of innovation and creativity for marketing management
Shiu, Eric C. C. (contributor) - 2017
Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance in service industries - unlocking the intricate...
Persistent link: https://www.econbiz.de/10012419923
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Handbook of Islamic marketing
Sandıkçı, Özlem (ed.); Rice, Gillian (ed.) - 2011
The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range from fashion and food consumption practices of...
Persistent link: https://www.econbiz.de/10011850796
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Elgar encyclopedia of corporate communication
Podnar, Klement (ed.) - 2024
"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research...
Persistent link: https://www.econbiz.de/10014512178
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Digital marketing strategy : create strategy, put it into practice, sell more
Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023
"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...
Persistent link: https://www.econbiz.de/10014322905
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Marketing automation and decision making : the role of heuristics and AI in marketing
Guercini, Simone - 2023
"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers' decision making within...
Persistent link: https://www.econbiz.de/10014466849
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Catch-up and radical innovation in Chinese state-owned enterprises : exploring large infrastructure projects
Liu, Xielin; Wang, Xiao; Hu, Yimei - 2021
innovation systems in China -- 3. State Grid and user-driven innovation: the case of ultra-high voltage power transmission -- 4 …. TD-SCDMA, LTE-TDD, and China Mobile: catch-up and innovation in the Chinese telecommunications industry -- 5. China … demonstrate the innovation process of SOEs, the unique innovation model of China, as well as its advantages and disadvantages …
Persistent link: https://www.econbiz.de/10012487425
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China's global vision and actions : reactions to belt, road and beyond
Rimmer, Peter James - 2020
Contents: Preface: Beyond China, China, China -- PART I INTRODUCTION -- 1. Actions and Reactions -- PART II CHINA -- 2 …. From China's Logistics to China's Geologistics -- PART III THE SILK ROAD ECONOMIC BELT: LANDBRIDGES, ECONOMIC CORRIDORS AND … TWENTY-FIRST CENTURY MARITIME SILK ROAD: BLUE ECONOMIC PASSAGES, AN ECONOMIC CIRCLE AND SEAPORTS -- 5. China-Indian Ocean …
Persistent link: https://www.econbiz.de/10012416720