This book is an integrated collection of a dozen of Peter Earl's lively and thought-provoking essays, carefully edited and updated. Theoretical topics include the prediction of corporate behaviour, the economic foundations of marketing and shopping mall design, pricing strategy and its...

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field. Nationally and internationally recognized contributors cover...

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed...

This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers from the new breed of top researchers informed by...

"Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action. Drawing on past and present scholarship at the intersection between marketing and feminism, Pauline...

"This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 chapters is structured to provide perspectives of...

1. Introduction / Timothy Clark, Mike Wright and David J. Ketchen, Jr. -- Part I The publishing process -- 2. The publishing process: a case study / Petra Andries and Mike Wright 3. Getting published: an editorial and journal ranker's perspective / Geoffrey Wood and Pawan Budhwar -- 4. Ethics...

Contents: Foreword by john j. Sosik -- Introduction to the handbook of teaching with technology in management, leadership and business -- Part I: Foundations: Concepts, context, and design -- 1. A context for teaching with technology in management, leadership, and business / Stuart Allen, Kim...

'This volume is excellent. Students who are interested in Asian business should read it and will find the comprehensive bibliography offered by the different contributors very helpful. In light of the recent global financial crises, it is time to re-examine the "Asian miracles," as well as the...

'The Handbook of Research in Entrepreneurship Education is well worth reading and both editions are excellent volumes for all of us involved and interested in the debate on how to bring entrepreneurship education forward and whether to create a distinctive domain of entrepreneurship studies.' -...