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cross-disciplinary analyses to assess the effect of digitalization and automation upon the structure of work, in particular …
Persistent link: https://www.econbiz.de/10015145190
-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making …
Persistent link: https://www.econbiz.de/10014466849
"Many organizations are currently undertaking a digital transformation to improve their business processes and better achieve their goals. This Handbook provides a comprehensive overview of contemporary trends and research at the point where business process management and digital transformation...
Persistent link: https://www.econbiz.de/10015072963
"This timely book explores how generative artificial intelligence (GAI) is developing and diffusing, highlighting the diverse impacts this technology is likely to have on economies and societies. It also examines the effects on and the responses of industries where GAI has been the most...
Persistent link: https://www.econbiz.de/10015195056
"Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint essential concepts of business and management, and to offer insights that...
Persistent link: https://www.econbiz.de/10014512182
The field of globalization and transport has witnessed a surge in interest over the past two decades with scholars questioning the reasoning behind its growth, its impact on the environment and trade as well as its effect on the development of cities and supply chain logistics. The editors have...
Persistent link: https://www.econbiz.de/10011852280
pt. 1. Introduction -- pt. 2. Democratization in Taiwan and its impacts on the triangular relations -- pt. 3. Economic integration and security of the global supply chains -- pt. 4. US strategic and security interests in Asia -- pt. 5. Postscript.
Persistent link: https://www.econbiz.de/10012420008
automation, robotics, and AI to meet evolving consumer demand. Giving meaning to the coalescence of the physical supply chain and …
Persistent link: https://www.econbiz.de/10013331165
Written by a panel of leading international researchers, this Handbook identifies the key topics for research in supply chain management using an innovative step-by-step approach and provides an extensive range of methodologies for researching the subjects. Examining the complex and fascinating...
Persistent link: https://www.econbiz.de/10013462777
"Currently, available technologies can help make a supply chain resilient in volatile times whilst also keeping it responsible. Environmentally Responsible Supply Chains in an Era of Digital Transformation focuses on the linkages between digital technologies and environmental sustainability...
Persistent link: https://www.econbiz.de/10014544826