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Entrepreneurship in the creative industries : an international perspective

Henry, Colette (contributor) - 2007

The creative industries represent a vital, exciting and rapidly changing field of activity; one that is now recognised as a key growth sector in the knowledge-based economy. However, there is still a general lack of understanding of what is meant by the term 'creative industry,' and the creative...

Persistent link: https://www.econbiz.de/10012419968

The economics of environmental risk : information, perception and valuation

Smith, Vincent Kerry - 2022

"Featuring real world examples of how risk information affects public choices, The Economics of Environmental Risk expertly demonstrates that policy makers need to consider how people learn about those risks. Offering insights into examples such as hazardous waste, radon, smoking, hurricanes and...

Persistent link: https://www.econbiz.de/10013537823

Handbook on cross-cultural marketing

Brodowsky, Glen H. (ed.); Schuster, Camille P. (ed.) - 2020

Contents: Foreword / Jean-Claude Usunier -- 1 Introduction to the handbook on cross-cultural marketing / Glen H. Brodowsky -- Part I: Cross-cultural marketing themes and theories -- 2 cross-cultural marketing insights / Camille P. Schuster -- 3 glocalization: Companies' search for the right...

Persistent link: https://www.econbiz.de/10012294228

Sustainable cities : diversity, economic growth and social cohesion

Janssens, Madeleine (contributor) - 2009

This book focuses on cities, their relationships with each other and the disparities between them. Analysing cities as the places where diversity is especially apparent, where cultural richness is experienced and where conflicts often erupt, it illustrates how cultures and cultural diversity...

Persistent link: https://www.econbiz.de/10011850845

Handbook of developments in consumer behaviour

Wells, Victoria (ed.) - 2012

pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.

Persistent link: https://www.econbiz.de/10011851093

International handbook of research on indigenous entrepreneurship

Dana, Leo Paul (contributor); … - 2007

' ... this book provides a diverse collection of studies focusing on the activities of indigenous peoples, some entrepreneurial in nature and others not. And, as such, policymakers, researchers and students with an interest in these peoples, particularly those in the field of developmental...

Persistent link: https://www.econbiz.de/10011851284

The entrepreneur as business leader : cognitive leadership in the firm

Scheer, Silke - 2009

An entrepreneur who decides to found a firm and to hire employees has to tackle two central problems: their employees' coordination and motivation. Drawing on findings from cognitive, social and organizational psychology, this book sheds new light on the relevance of bounded rationality and...

Persistent link: https://www.econbiz.de/10011851713

Handbook of entrepreneurial cognition

Mitchell, Robert J. (contributor) - 2014

. Cardon -- 8. Lessons from the neural foundation of entrepreneurial cognition : the case of emotion and motivation / David A …Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook … draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a …

Persistent link: https://www.econbiz.de/10011851816

A cognitive theory of the firm : learning, governance and dynamic capabilities

Nooteboom, B. - 2009

1. Purpose, scope, concepts and positioning -- 2. Embodied cognition -- 3. Organizational focus -- 4. Organization …

Persistent link: https://www.econbiz.de/10011851932

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Persistent link: https://www.econbiz.de/10012416732