This timely study focuses on the important issue of new venture creation. Using a variety of data sources, methods and theories, the authors demonstrate the factors that aid or hinder new venture creation in a number of settings. The empirical context for this research is Sweden- a small open...

1. Introduction -- 2. Teaching and research in small business enterprise marketing : a critique and some alternatives -- 3. 'If a picture paint a thousand words' : reaching beyond the traditional for alternative insights -- 4. Qualitative methodologies for enterprise research. -- 5. Quantitative...

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing...

Pt. 1. The role of the individual versus that of the institution -- Pt. 2. The econo-geographic aspects of emergence, cooperation and survival -- Pt. 3. The cultural levels of nation, gender, profession, sector and region in emergence, cooperation and survival.

The book examines from different perspectives a number of fundamental issues in the process of transforming technological innovations into profits. Key cases and field insights from distinguished contributors show the role and the practices of government bodies, universities, private investors...

The Silicon Dragon is a systematic study of the growth of high-tech giants in the Greater China Region, depicting the success story of the microelectronics industry in Taiwan. The book examines the government policies that acted as catalysts to the growth of high-tech industries in Taiwan, along...

Techno-entrepreneurship is broadly defined as the entrepreneurial and intrapreneurial activities of both existing and nascent companies operating in technology-intensive environments. Boasting rich conceptual and empirical contributions by leading international specialists, this highly original...

The authors of this comprehensive study address why it is that some small firms perform well and others don't, and whether high-performing firms share characteristics that distinguish them from low-performing firms. By exploring bundles of resources and their interaction with other factors, the...

'This book is a well written and handy source for readers. Additionally, it provides an overview of current issues relevant to the development of entrepreneurial policy, which is based on interesting case studies across a number of nations ...' - Dessy Irawati, International Journal of...