Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing...

During the last decade, international trade has witnessed a dramatic transition from a field dominated by theory to one dominated by empirics linked to theory. In this volume, Professor Bernhofen has selected an impressive range of critical papers by leading academics which have contributed...