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A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in … brand management give insights into the exponential growth of the field and identify promising directions for future … investigation. Illustrating the significant depth and breadth of research in brand management, contributors explore both …

Persistent link: https://www.econbiz.de/10014372517

International terrorism and threats to security : managerial and organizational challenges

Cooper, Cary L. (contributor); Burke, R. J. (contributor) - 2008

This original collection examines the managerial and organizational implications of international terrorism and threats to security. When Islamic terrorists flew hijacked airplanes into the World Trade Center on 9/11, it changed much of the world forever. The number of deaths and the financial...

Persistent link: https://www.econbiz.de/10011850775

Research handbook on international financial regulation

Alexander, Kern (contributor); Dhumale, Rahul (contributor) - 2012

The globalisation of financial markets has attracted much academic and policymaking commentary in recent years, especially with the growing number of banking and financial crises and the current credit crisis that has threatened the stability of the global financial system. This major new...

Persistent link: https://www.econbiz.de/10011851135

Strategy making in a crisis : from analysis to imagination

Gibbert, Michael - 2010

Which strategy making approach works best in a crisis? In current literature, the recommendations oscillate between prediction, control, and practice, but this unique book focuses specifically on strategy making in a crisis

Persistent link: https://www.econbiz.de/10011851319

Organizing in the face of risk and threat

Czarniawska-Joerges, Barbara (ed.) - 2009

Barbara Czarniawska is a distinguished scholar and author in the field of organization. Drawing on her extensive knowledge she has gathered together other leading experts to apply organization theory to yet another relevant field of practice - risk management. There are no prescriptions for...

Persistent link: https://www.econbiz.de/10014473784

Handbook on brand and experience management

Schmitt, Bernd H. (contributor); … - 2008

This important Handbook explores new and emerging directions in both brand management research and practice. It … encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand … management, the researcher's perspective on current tools in practice by brand managers, new research and conceptual frameworks …

Persistent link: https://www.econbiz.de/10011851072

Visual branding : a rhetorical and historical analysis

McQuarrie, Edward F. - 2016

Introduction -- Part I: historical perspectives on brand advertising -- 2. Overview: visual branding in historical … perspective -- Part II: brand marks -- 3. A typology of brand marks -- 4. How and why brand marks vary across product categories … -- 5. Rhetorical evolution of brand marks -- Part III: visual elements -- 6. Typeface in visual branding -- 7. Spokes …

Persistent link: https://www.econbiz.de/10012419839

The artisan brand : entrepreneurship and marketing in contemporary craft economies

Mulholland, Jon (ed.); Ricci, Alessandra (ed.); … - 2022

"Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. Exploring how artisanal and craft products remain vibrant...

Persistent link: https://www.econbiz.de/10013462774