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The digital business ecosystem
Corallo, Angelo (contributor);  … - 2007
Digital business ecosystems : theoretical underpinnings -- The business ecosystem as a multiple dynamic network / Angelo Corallo -- The paradigm of structural coupling in digital ecosystems / Paolo Dini, Francesco Nachira -- The organizational dimension of digital business ecosystems -- The...
Persistent link: https://www.econbiz.de/10012419987
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Capturing the innovation opportunity space : creating business models with new forms of innovation
Flowers, Stephen - 2017
Contents: 1. The new frontier of innovation -- 2. Innovation pioneers - the essential role of users, on-line user communities and the crowd -- 3. Exploring the changing landscape of Innovation: the rise of users, on-line communities and the crowd -- 4. Mapping the new world of innovation - the...
Persistent link: https://www.econbiz.de/10012419939
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Elgar introduction to organizational discourse analysis
Berti, Marco - 2017
Contents: Introduction: the aim and structure of the book -- 1. Language and organization -- 2. The discourse of 'organizational discourse -- 3. The power of metaphors -- 4. Discourse as a map -- 5. Discourse as organizing -- 6. Discource as mask: silence, emptiness and ambiguity in discourse --...
Persistent link: https://www.econbiz.de/10012419917
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Language in international business : the multilingual reality of global business expansion
Piekkari, Rebecca; Welch, Denice Ellen; Welch, Lawrence S. - 2014
examining human resource management, international marketing and foreign operation modes and networks in business. Language in … management -- 7. Language and international marketing -- 8. Language and foreign operation modes -- 9. Language strategy and …
Persistent link: https://www.econbiz.de/10011851016
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Teaching in the global business classroom
Dalglish, Carol - 2008
Teaching in the Global Business Classroom presents an educational framework for effective teaching and learning in the global classroom. It provides practical tools for teachers through suggestions for innovative curriculum design, lecture techniques, group work and participation activities, as...
Persistent link: https://www.econbiz.de/10011851134
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The entrepreneurial culture : network advantage within Chinese and Irish software firms
Tsang, Denise - 2006
The Entrepreneurial Culture highlights the subtle yet powerful influence of national cultural heritage on entrepreneurship ventures, using an alternative and fresh approach to explore the entrepreneurial culture of Chinese and Irish software firms. This book presents a unique analysis of...
Persistent link: https://www.econbiz.de/10011851290
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Communication and cooperation in the virtual workplace : teamwork in computer-mediated-communication
Sadowski, Bert M. (contributor); Duysters, Geert (contributor) - 2006
This innovative book explores the structure, growth and effectiveness of virtual communities in computer-mediated environments. In spite of initial enthusiasm, much uncertainty remains about the prospects of virtual teams and the technology that supports their collaboration. This book seeks to...
Persistent link: https://www.econbiz.de/10011851456
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Social marketing and advertising in the age of social media
Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020
Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social … marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas … Parker and Ella Chorazy -- Approaches to social marketing -- Social marketing frameworks -- Social marketing and de-marketing …
Persistent link: https://www.econbiz.de/10012416732
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Digital marketing strategy : create strategy, put it into practice, sell more
Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023
"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid … digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques …, it demonstrates how organizations' digital marketing strategies can be developed and implemented. Digital Marketing …
Persistent link: https://www.econbiz.de/10014322905
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Digitalization and sustainability : advancing digital value
Brohman, Kathryn (ed.); Dawson, Gregory S. (ed.);  … - 2023
"Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely...
Persistent link: https://www.econbiz.de/10014372526