"This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state …-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 … teaching on business-to-business marketing and will improve the practice of B2B marketing for firms in the industry. It …

together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service …'This is an essential resource for managers and scholars interested in services marketing. It covers the topic … field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings …

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes …. Nationally and internationally recognized contributors cover the most important, timely developments in marketing ethics as well … as trends and ideas for a future research agenda. Topics such as consumer ethics, morality in marketing and corporate …

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve … academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in … marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as …

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and … marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range … from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social …

definitions of important concepts within marketing, business, organizational communication and public relations followed by …, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for …

"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …, including customer clustering, recommendation systems and programmatic advertising. Marketing Automation and Decision Making …

encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving …

marketing, strategic management, and branding"-- …

. Encompassing core aspects such as event planning, facility management, marketing, and athlete representation, the book rigorously … students and researchers of sports management, sports sciences, business, marketing, and event management. Providing effective … strategies and practical guidance, it is equally beneficial to both established and upcoming sports management and marketing …