"This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 chapters is structured to provide perspectives of...

pt. I. Extending theoretical and conceptual thinking about emerging markets -- pt. II. Operational practices in emerging markets and their implications -- pt. III. Looking forward : eclectic perspectives on emerging markets.

1. Introduction / Robert Taylor -- Part I: overall overview -- 2. Emerging Asian economies and MNC strategies: a review of the literature / Bernadette Andreosso-O'Callaghan -- 3. Regional production networks in Asia - a focus on china, japan and korea / Françoise Nicolas -- 4. Selected Asian...

Introduction -- 1. The impacts of the 2008 global financial crisis on developing countries: the case of the 15 most affected countries / Hasan Cömert and Esra Nur Uğurlu -- 2. A tale of two worlds? income distribution and the global crisis: observations from the north/south nexus / Serdal...

1. Introduction -- Section I the distribution of foodstuffs -- 2. Costa rica -- 3. Armenia -- 4. Mali -- 5. Zambia -- Section II the distribution of pharmaceuticals -- 6. Jamaica -- 7. Vietnam -- Section III the distribution of services: international money transfers and tv programmes -- 8....

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...

This book deals with the economic consequences of monetary integration, which has long been dominated by the Optimal Currency Area (OCA) paradigm. In this model, money is perceived as having developed from a private sector cost minimization process to facilitate transactions. Not surprisingly,...

The global economy is changing rapidly and multinational corporations (MNCs) are at the forefront of this transformation. This book provides novel and profound analyses of how MNCs and emerging economies are related, and how this relationship affects the dynamics of the global economy. In...