the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the … role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …

Research Handbook provides a comprehensive overview of how AI becomes embedded in decision making in organizations, from the … initial considerations when implementing AI to the use of such solutions in strategic decision making. Bringing together … cutting-edge scholarship on the many issues and complexities surrounding the use of AI in decision making for organizations …

(including the internet) and mobile telecommunications (including the mobile internet). A sectoral systems of innovation approach … communications * second and third generation mobile telecommunications systems * data communication via satellite and television … emergence and evolution of the sectoral system of innovation of the internet and mobile telecommunications. It will be an …

Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such … state-of-the-art overview of the internationalisation of mobile telecommunications will prove essential reading for …1. The restructuring of the TMT sector : a ten-year perspective -- 2. Mobile technology : from 1G to 4G -- 3 …

During the past decade, no industry has grown faster than that of mobile communications, yet coverage of its operations … operators in the mobile communications industry. The focus of the book is on service providers, who are the primary interface …1. Restructuring among mobile service providers : a ten-year perspective -- 2. Mobile technology in the modern era -- 3 …

' management through broadband networks as fixed and mobile wireless infrastructures. The author bridges theory and practice and …

. Although the topic of entrepreneurial decision making is broad, in doing so, he reveals the mechanisms that come into play … during the entrepreneurial decision-making process. Scholars of entrepreneurship and organizational behavior will find this … collection an essential resource for understanding how decision making is achieved in entrepreneurial settings …