elements together, the author presents a seminal model combining preferences and heuristics to explain choices in the …

role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses … over a decade of research, arguing that heuristics remain an important behavioural indicator despite complex data …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …

subjective expected utility theory and Bayesian theory, chapters discuss how he instead promoted the development of empirically …

-- Part 2 best frenemies? -- 6. The theory of the firm -- 7. The theory of granularity -- 8. Collusion on blockchain -- 9 …

qualitative methods to generate divergence in creativity theory / Elizabeth D. Rouse and Michael G. Pratt -- Index. …

Contents: Preface and acknowledgements -- Part I: What and why -- 1. Theory-driven, practice-driven, and "sweet spot … contributions to theory and practice. Throughout the book, the authors argue that there is a 'sweet spot' where both scholarly and …

. Starting with Aristotle, the collection tracks the development of the modern theory of money through the ages by thinkers like … on Early Monetary Theory will be of interest to bankers, historians, and macroeconomists and can be used as a …