Showing 1 - 10 of 37
, sociologists, information scientists, communication scholars, and political scientists. Postgraduate students and academic …
Persistent link: https://www.econbiz.de/10014512162
This timely volume offers a comprehensive assessment of the dynamics of firms' behaviour and organization, providing an essential outline of the ways in which our understanding of firms and markets is evolving. Key topics, such as the interplay between labour and capital, the choice of the...
Persistent link: https://www.econbiz.de/10015412654
related management disciplines and fields such as communication, corporate identity and reputation, branding, public relations …"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct … definitions of important concepts within marketing, business, organizational communication and public relations followed by …
Persistent link: https://www.econbiz.de/10014512178
trust and a variety of related concepts, including reputation, implicit contracts and confidence is examined. The links …
Persistent link: https://www.econbiz.de/10014473952
This book focuses on knowledge-based economies and attempts to analyze dynamic innovation driven processes within those economies. It shows that evolutionary economics, and in particular the strand of applied industry and innovation studies often called Neo-Schumpeterian economics, has left the...
Persistent link: https://www.econbiz.de/10011851716
This book is an integrated collection of a dozen of Peter Earl's lively and thought-provoking essays, carefully edited and updated. Theoretical topics include the prediction of corporate behaviour, the economic foundations of marketing and shopping mall design, pricing strategy and its...
Persistent link: https://www.econbiz.de/10014474114
The central theme of this important book is that the knowledge on which business decisions are taken is limited and uncertain, and that the availability of this knowledge is affected by the nature of the market structure in place. G.B. Richardson argues that the accepted theoretical models of...
Persistent link: https://www.econbiz.de/10015412701
'This is a terrific book. With English now established as the lingua franca of business, some might be tempted to assume that language isn't a big deal any more in the world of business. But the authors show how mistaken this assumption is. With a mix of careful of research and detailed...
Persistent link: https://www.econbiz.de/10011851016
communication / by David Killick -- 5. Learning -- 6. Curriculum design -- 7. Lecturing -- 8. Encouraging participation -- 9 …
Persistent link: https://www.econbiz.de/10011851134
The Entrepreneurial Culture highlights the subtle yet powerful influence of national cultural heritage on entrepreneurship ventures, using an alternative and fresh approach to explore the entrepreneurial culture of Chinese and Irish software firms. This book presents a unique analysis of...
Persistent link: https://www.econbiz.de/10011851290