Showing 1 - 10 of 39
, sociologists, information scientists, communication scholars, and political scientists. Postgraduate students and academic …
Persistent link: https://www.econbiz.de/10014512162
This timely volume offers a comprehensive assessment of the dynamics of firms' behaviour and organization, providing an essential outline of the ways in which our understanding of firms and markets is evolving. Key topics, such as the interplay between labour and capital, the choice of the...
Persistent link: https://www.econbiz.de/10015412654
related management disciplines and fields such as communication, corporate identity and reputation, branding, public relations …"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct … definitions of important concepts within marketing, business, organizational communication and public relations followed by …
Persistent link: https://www.econbiz.de/10014512178
"This book analyses the multifaceted nexus between luxury and sport from an interdisciplinary and holistic perspective. From its historical roots to its contemporary manifestations, Ekaterina Glebova meticulously traces the evolution of opulence in sport, shedding light on its profound economic,...
Persistent link: https://www.econbiz.de/10015421951
trust and a variety of related concepts, including reputation, implicit contracts and confidence is examined. The links …
Persistent link: https://www.econbiz.de/10014473952
This book is an integrated collection of a dozen of Peter Earl's lively and thought-provoking essays, carefully edited and updated. Theoretical topics include the prediction of corporate behaviour, the economic foundations of marketing and shopping mall design, pricing strategy and its...
Persistent link: https://www.econbiz.de/10014474114
This book focuses on knowledge-based economies and attempts to analyze dynamic innovation driven processes within those economies. It shows that evolutionary economics, and in particular the strand of applied industry and innovation studies often called Neo-Schumpeterian economics, has left the...
Persistent link: https://www.econbiz.de/10011851716
Information, Finance and General Equilibrium brings together the seminal papers on which Charles R. Plott has founded our understanding of experimental economics and political science. These works reflect the broad and overlapping nature of economics, public economics, public choice and...
Persistent link: https://www.econbiz.de/10015412530
The central theme of this important book is that the knowledge on which business decisions are taken is limited and uncertain, and that the availability of this knowledge is affected by the nature of the market structure in place. G.B. Richardson argues that the accepted theoretical models of...
Persistent link: https://www.econbiz.de/10015412701
"Green communication can improve a firm's reputation and performance, regardless of their genuine green conduct. This …
Persistent link: https://www.econbiz.de/10015398181