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Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Persistent link: https://www.econbiz.de/10012416732

Morality, political economy and American constitutionalism

Roth, Timothy P. - 2007

1. Thefounders 'republican cause' --2. Thecommercial republic --3.Autonomy ascendant --4. Thepublic philosophy of modern America --5. Theeconomic analogue --6. Afailed public philosophy --7. Thedecline of political economy --8.'Auxiliary precautions' in our time.

Persistent link: https://www.econbiz.de/10012420044

Recent developments in the economics of advertising : an Edward Elgar Research Review

Anderson, Simon P. (contributor) - 2016

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …

Persistent link: https://www.econbiz.de/10012419845

Blockchain + antitrust : the decentralization formula

Schrepel, Thibault - 2021

Contents: Preface -- Introduction: The decentralization -- Part 1 a common ambition -- 1. Blockchain: From ideology to implementation -- 2. Blockchain's toolbox -- 3. Blockchain and darwin -- 4. Decentralization? -- 5. Comes antitrust: The paradox -- Part 2 best frenemies? -- 6. The theory of...

Persistent link: https://www.econbiz.de/10012704219

Evolution of the corporation in the United States : from social control to financialization

Atkinson, Glen; Hake, Eric R.; Paschall, Stephen P. - 2021

Contents: 1. Financialization and the corporation in the twenty-first century -- 2. Capitalist development -- 3. Widening of the market and the transition from scarcity to abundance -- 4. Role of the corporation -- 5. Failure of federal policy to achieve social control -- 6. Corporations and...

Persistent link: https://www.econbiz.de/10012487423

Academic spin-offs and technology transfer in Europe : best practices and breakthrough models

De Cleyn, Sven H. (contributor); Festel, Gunter (contributor) - 2016

Introduction: what is the current state of knowledge transfer at research institutions in Europe, what are the main challenges and why does it matter? / Sven H. De Cleyn and Gunter Festel -- Part I shaping the ecosystem -- 1. I3P as university business incubator - a dual mission in technology...

Persistent link: https://www.econbiz.de/10012419818

The Elgar companion to Ronald H. Coase

Ménard, Claude, 1944- (contributor); … - 2016

Ronald H. Coase, one of the most innovative and provocative economists of the twentieth century, has had a lasting influence in economics, law and economics, organization theory, management and political science. In this comprehensive Companion, 31 leading economists, social scientists and legal...

Persistent link: https://www.econbiz.de/10012419854

Law and economics from an evolutionary perspective

Atkinson, Glen W. - 2016

1. Evolutionary method in law and economics -- 2. Causes and consequences of the widening of the market: a case of cumulative economic evolution -- 3. The corporate form and the state -- 4. Interstate commerce and state regulation of business -- 5. Interstate commerce and federal regulation of...

Persistent link: https://www.econbiz.de/10012419870

Elgar introduction to organizational discourse analysis

Berti, Marco - 2017

Contents: Introduction: the aim and structure of the book -- 1. Language and organization -- 2. The discourse of 'organizational discourse -- 3. The power of metaphors -- 4. Discourse as a map -- 5. Discourse as organizing -- 6. Discource as mask: silence, emptiness and ambiguity in discourse --...

Persistent link: https://www.econbiz.de/10012419917

The learning region : foundations, state of the art, future

Rutten, Roel (contributor); Boekema, Frans (contributor) - 2007

USA and South Africa draw upon various disciplines to explain how regional actors perform regional learning …

Persistent link: https://www.econbiz.de/10012419966

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