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Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

media function -- Conclusion -- References -- The Four Es: ingredients for successful social advertising / Linda Brennan … advertising toolkit -- Case 1: NSW Health - 'Safe Sex. No Regrets' campaign -- Case 2: Cancer Institute NSW - 'Breast Cancer … -- The use of emotions in social marketing and social advertising / Tej Pochun, Linda Brennan and Lukas Parker …

Persistent link: https://www.econbiz.de/10012416732

Trust and new technologies : marketing and management on the Internet and mobile media

Kautonen, Teemu (contributor) - 2008

Persistent link: https://www.econbiz.de/10011851049

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905

Optimal monetary policy under uncertainty

Froyen, Richard T. - 2007

Recently there has been a resurgence of interest in the study of optimal monetary policy under uncertainty. This book provides a thorough survey of the literature that has resulted from this renewed interest. The authors ground recent contributions on the 'science of monetary policy' in the...

Persistent link: https://www.econbiz.de/10012420009

Reforming transport pricing in the European Union : a modelling approach

Borger, Bruno de (contributor); Proost, Stef (contributor) - 2001

This timely book deals with the problem of pricing passenger and freight transportation within Europe. The contributors argue that current legislation affecting pricing and regulation is increasingly less successful in dealing with market failures and externalities such as congestion, air...

Persistent link: https://www.econbiz.de/10011851849

Cost-benefit analysis and evolutionary computing : optimal scheduling of interactive road projects

Taplin, John H. E. (ed.); Qiu, Min (ed.); … - 2005

This book systematically addresses the issue of interdependence between road projects in a network, when prioritising and scheduling road expansion and maintenance. The book presents substantial applications for both rural and urban projects and to the optimization of maintenance. The authors...

Persistent link: https://www.econbiz.de/10014474012

Recent developments in the economics of advertising : an Edward Elgar Research Review

Anderson, Simon P. (contributor) - 2016

Recommended readings (Machine generated): C. Christou and N. Vettas (2008), 'On Informative Advertising and Product …), 'Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 … Advertising', International Economic Review, 43 (3), August, 919-43 -- Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005 …

Persistent link: https://www.econbiz.de/10012419845

Cooperative networks : control and optimization

Grundel, Don (ed.); Murphey, Robert (ed.); … - 2008

Cooperative networks have gained a tremendous amount of attention over the last several years because of their existence not only in biological, social and economic arenas, but because of direct applications in many more areas such as communications, robotics and military sciences. This volume...

Persistent link: https://www.econbiz.de/10014474048

Blockchain + antitrust : the decentralization formula

Schrepel, Thibault - 2021

-- Part 2 best frenemies? -- 6. The theory of the firm -- 7. The theory of granularity -- 8. Collusion on blockchain -- 9 …

Persistent link: https://www.econbiz.de/10012704219

A research agenda for workplace stress and wellbeing

Kelloway, E. Kevin (ed.); Cooper, Cary (ed.) - 2021

Contents: Part I: Setting the scene -- 1. Introduction to a research agenda for workplace stress and wellbeing / E. Kevin Kelloway and Cary L. Cooper -- 2. Workplace stress and wellbeing: Pathways for future research advances / James Campbell Quick -- 3. The cost of stress to uk employers and...

Persistent link: https://www.econbiz.de/10012665638

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