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Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence...
Persistent link: https://www.econbiz.de/10011850787
Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...
Persistent link: https://www.econbiz.de/10011851899
scale and implications for export marketing / Stephan M. Lizou and Andreas Hinterhuber -- 7. The impact of globalization …
Persistent link: https://www.econbiz.de/10011851790
Communication Competencies in International Business Relationship Development', Journal of World Business, 37 (4), Winter, 256-65 … Journal, 5 (4), Winter, 243-9 -- Theodore Levitt (1983), 'The Globalization of Markets', Harvard Business Review, May-June, 92 …
Persistent link: https://www.econbiz.de/10011852217
-- 3 glocalization: Companies' search for the right balance between globalization and localization / Svend Hollensen -- 4 …"Disillusionment with globalization, along with a rise in nationalist sentiment, may lead one to ask whether cross …
Persistent link: https://www.econbiz.de/10012294228
Despite its great importance, there are surprisingly few economic studies of the impact of climate on agriculture and how agriculture can adapt under a variety of conditions. This book examines 22 countries across four continents, including both developed and developing economies. It provides...
Persistent link: https://www.econbiz.de/10011850683
The first book to gather cutting-edge research on this complex relationship, Corporate Environmental Strategy and Competitive Advantage presents conceptual ideas and empirical findings, as well as a valuable review of extant literature and future directions for researchers. At an organizational...
Persistent link: https://www.econbiz.de/10011851719
In recent years, increasing numbers of articles and studies have emerged across the disciplines of economics, accounting, finance and management to examine the importance of considering both the private and social economic benefits of Corporate Social Responsibility (CSR). As stakeholders and...
Persistent link: https://www.econbiz.de/10011852191
Introduction -- Part I business models -- 1. Disrupting the aged care business model / Erez Nusem, Cara Wrigley and Judy Matthews -- 2. Mobility horizons: design in a disruptive market / Alex Garrett, Cara Wrigley, Nick Russell and Judy Matthews -- 3. The changing role of the designer in new...
Persistent link: https://www.econbiz.de/10012419822
The aim of this book is to present a much-needed conceptualization of 'the learning region'. The editors scrutinize key concepts and issues surrounding this phenomenon, which are then discussed in the context of recent literature. This unique conceptualization of the learning region presents a...
Persistent link: https://www.econbiz.de/10012419966