pt. 1. Consumer trust in online environments -- pt. 2. Trust and mobile media -- pt. 3. New technologies and trust …

"Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and … customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection … solution provides a framework for building and advancing brand protection programs that are strategic, comprehensive, and …

-essentialist angle. Drawing extensively on existentialist philosophy, it presents an alternative understanding of authenticity that …

; credibility and transparency; the inflation forecast and the loss function; monetary policy experiences in the US and the UK; the … of words in central banking : inflation, targeting, credibility and transparency -- 4. The inflation forecast and the … loss function -- 5. Six practical views of central bank transparency -- 6. The phases of US monetary policy : 1987 …

methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in … brand management give insights into the exponential growth of the field and identify promising directions for future … investigation. Illustrating the significant depth and breadth of research in brand management, contributors explore both …