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This research review is an essential guide to the most important research in the area of competitive strategy. This research review contains articles that contribute to the understanding of competitive effects at industry, firm, group and dyad levels and also focuses more deeply on the...
Persistent link: https://www.econbiz.de/10011852283
The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable...
Persistent link: https://www.econbiz.de/10011851842