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Olk, Paul M. (contributor) - 2010

Strategy Process', Sloan Management Review, 40 (3), Spring, 21-30 -- Andrew H. van de Ven (1992), 'Suggestions for Studying … Strategy Process: A Research Note', Strategic Management Journal, 13, Summer, Special Issue, 169-88 -- V.K. Narayanan and Liam … Gaming, 22 (2), June, 149-73 -- Thomas Hutzschenreuter and Ingo Kleindienst (2006), 'Strategy- Process Research: What Have We …

Persistent link: https://www.econbiz.de/10011852287

Handbook on digital platforms and ecosystems in manufacturing

Baumann, Sabine (ed.) - 2024

"This timely Handbook examines the rapidly expanding research area of digital platforms and business ecosystems in the context of manufacturing industries. Chapters analyze core topics such as business model transformation, ecosystem design, and governance, offering an up-to-date overview of...

Persistent link: https://www.econbiz.de/10014512173

Handbook of innovation indicators and measurement

Gault, Fred (ed.); Arundel, Anthony (ed.); … - 2023

"Providing nuanced insight into key areas of innovation studies, this erudite second edition acknowledges the significance of innovation within the informal economy. It contributes to the broader scholarly discourse on innovation indicators and measurement, exploring the nature and rate of...

Persistent link: https://www.econbiz.de/10014372508

The Chinese strategic mind

Liu, Hong - 2024 - Second edition

of Chinese and Western thought lead to divergent focuses, objectives, and approaches. He aptly introduces a framework for …

Persistent link: https://www.econbiz.de/10014635741

The market oriented university : transforming higher education

Davis, John - 2016

1. Towards a market oriented university -- 2. Competition and rankings -- 3. Delivering student satisfaction -- 4. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market-oriented university -- 7. Understanding the market -- 8. Developing...

Persistent link: https://www.econbiz.de/10012419805

Research handbook of innovation and creativity for marketing management

Shiu, Eric C. C. (contributor) - 2017

Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance in service industries - unlocking the intricate...

Persistent link: https://www.econbiz.de/10012419923

Handbook of Islamic marketing

Sandıkçı, Özlem (ed.); Rice, Gillian (ed.) - 2011

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range from fashion and food consumption practices of...

Persistent link: https://www.econbiz.de/10011850796

Elgar encyclopedia of corporate communication

Podnar, Klement (ed.) - 2024

"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research...

Persistent link: https://www.econbiz.de/10014512178

Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid … Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer … scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital …

Persistent link: https://www.econbiz.de/10014322905

Marketing automation and decision making : the role of heuristics and AI in marketing

Guercini, Simone - 2023

"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers' decision making within...

Persistent link: https://www.econbiz.de/10014466849