"This enlightening book comprehensively maps the current state of economic psychology and behavioural economics … economic decisions are made by answering key questions in the bordering field between economics and psychology. Close to the … ecological rationality research program, it presents the main factors that determine economic choices, before exploring the most …

range of intellectual sources, from naturalistic philosophy and social-psychology to sociology and organisational theory …

challenging the orthodox content of the idea of rationality, others by providing fresh views on the operation of political …

consumer psychology and trends. Key Features: More than 90 concise entries that drive both theory and practice. Includes …

.R. Bush and E. Galanter (eds), Handbook of Mathematical Psychology, Volume III, Wiley, New York. -- Manheim, C.F. (1973 … and Measurement, Heath, Lexington. -- Restle, F. (1961), Psychology of Judgment and Choice, Wiley, New York. -- Rumelhart … Axiom after Twenty Years', Journal of Mathematical Psychology, 15 (3), 215-33 -- John I. Yellott, Jr. (1977), 'The …

), May, 143-8 -- Leda Cosmides and John Tooby (1994), 'Better than Rational: Evolutionary Psychology and the Invisible Hand … Behavior and Organization, 53, 3-35 -- Viktor J. Vanberg (2004), 'The Rationality Postulate in Economics: Its Ambiguity, its …