Contents: Introduction / Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg -- Part I: Foundations: Getting the basics right -- 1. Building small business utopia: How artificial intelligence and big data can increase small business success / Karen G. Mills and Annie V....

Contents: 1. Big data and marketing analytics -- 2. Exploratory research design -- 3. Descriptive research design -- 4. Causal research design -- 5. Other topics in research and analytics -- 6. Analytics 1: big data -- 7. Analytics 2: marketing analytics -- Index.

This book enlarges the understanding of decision-making on mega-projects and suggest recommendations for a more effective, efficient and democratic approach. Authors from different scientific disciplines address various aspects of the decision-making process, such as management characteristics...

This important and timely book provides a systematic treatment of temporary organizations--an increasingly prevalent organizational form in which organizations work together on a joint task--for example, a movie production, a rescue operation, development of a new product--for an ex ante limited...

Work that used be tied to offices, cubicles and desks is undergoing a major transformation in terms of where, when and how it is carried out. Space and materiality of workplaces have long been taken for granted amongst organization studies scholars. But the changing definition of work and...

"Providing a fascinating view into the creation of CubeSats, this book outlines their metamorphic role in democratizing space exploration. Paris Chrysos and Francesco Paolo Appio delve into the novel world of satellite innovation, showcasing how revolutionary CubeSats have been in shaping the...