-- 3 glocalization: Companies' search for the right balance between globalization and localization / Svend Hollensen -- 4 … Winchester and Tiffany Winchester -- 12 family-owned businesses in the global marketplace: A taxonomy for generational evolution …"Disillusionment with globalization, along with a rise in nationalist sentiment, may lead one to ask whether cross …

Globalization is widely regarded as a means not only of ensuring efficiency and growth, but also of achieving equity … and development for those countries operating in the global economy. The book argues that this perception of globalization …pt. 1. Globalization, instability and path dependence -- pt. 2. International capital flows -- pt. 3. Equity …

economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health …

Frank Huber (2007), 'Segmenting Cyberspace: A Customer Typology for the Internet', European Journal of Marketing, 41 (1 … Journal, 5 (4), Winter, 243-9 -- Theodore Levitt (1983), 'The Globalization of Markets', Harvard Business Review, May-June, 92 …

. However, the trend towards globalization incorporates a powerful force towards an international uniformity of employment … globalization in line with their cultural values. As such, this book challenges the widespread belief that global trends will lead …