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Decisions, preferences, and heuristics : an introduction to economic psychology and behavioral economics

Mir Artigues, Pere - 2023

elements together, the author presents a seminal model combining preferences and heuristics to explain choices in the …

Persistent link: https://www.econbiz.de/10014372512

Marketing automation and decision making : the role of heuristics and AI in marketing

Guercini, Simone - 2023

role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses … over a decade of research, arguing that heuristics remain an important behavioural indicator despite complex data …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …

Persistent link: https://www.econbiz.de/10014466849

Small and medium-sized enterprises and the global economy

Susman, Gerald I. (contributor) - 2007

Introduction / Gerald I. Susman -- Exploring the reach. of innovation-related cooperation in small firms / Mark Freel -- Innovation, productivity, and growth : an analysis of Irish data / James H. Love, Stephen Roper -- Innovation strategies and manufacturing practices : insights from the 2005...

Persistent link: https://www.econbiz.de/10012419967

Alliance capitalism and corporate management : entrepreneurial cooperation in knowledge based economies

Dunning, John H. (contributor); Boyd, Gavin (contributor) - 2003

1. Relational assets, networks and international business activity -- 2. Alliance capitalism and macroeconomic policies -- 3. Alliance capitalism and microeconomic policies -- 4. Inter-firm R&D partnering in high technology industries -- 5. Financial liberalization, alliance capitalism and the...

Persistent link: https://www.econbiz.de/10012419978

The digital business ecosystem

Corallo, Angelo (contributor); … - 2007

Digital business ecosystems : theoretical underpinnings -- The business ecosystem as a multiple dynamic network / Angelo Corallo -- The paradigm of structural coupling in digital ecosystems / Paolo Dini, Francesco Nachira -- The organizational dimension of digital business ecosystems -- The...

Persistent link: https://www.econbiz.de/10012419987

Entrepreneurship, cooperation and the firm : the emergence and survival of high-technology ventures in Europe

Ulijn, J. M. (contributor); Drillon, Dominique (contributor) - 2007

Pt. 1. The role of the individual versus that of the institution -- Pt. 2. The econo-geographic aspects of emergence, cooperation and survival -- Pt. 3. The cultural levels of nation, gender, profession, sector and region in emergence, cooperation and survival.

Persistent link: https://www.econbiz.de/10012419998

Mergers and merger remedies in the EU : assessing the consequences for competition

Davies, Stephen - 2007

Mergers and remedies in the EU : an overview -- The literature on merger remedies -- Classification of merger remedies -- Methodology for assessment of mergers and remedies -- Structure and competitive process in paper and board markets -- Assessment of remedies adopted by the EC in paper...

Persistent link: https://www.econbiz.de/10012420064

The dynamics of corporate co-evolution : a case study of port development in China

Child, John - 2013

Persistent link: https://www.econbiz.de/10012420120

Contracts and trust in alliances : discovering, creating and appropriating value

Vlaar, Paul W. L. - 2008

Paul Vlaar contends that strategic alliances and other forms of cooperation, such as buyer-supplier relationships, joint ventures and offshoring initiatives, increasingly stand at the basis of competitive advantage. Although contracts and trust play a crucial role in such relationships, prior...

Persistent link: https://www.econbiz.de/10011850599

Strategic alliances, mergers and acquisitions : the influence of culture on successful cooperation

Meijer, Elise (contributor); Duysters, Geert (contributor); … - 2010

1. Strategic alliances and culture in a globalizing world / Rajesh Kumar and T.K Das -- 2. Why do international alliances fail? : some insights from culture and human social biology / Gert Jan Hofstede -- 3. Creating a supportive culture for corporate entrepreneurship : balancing creativity and...

Persistent link: https://www.econbiz.de/10011850717